I
believe it was Mark Twain that said, “The clothes make the man.”
What does that have to do with our wine? Everything when it comes to
packaging. The next time you visit a wine shop or liquor store,
spend a moment glancing over the different variations in wine
packaging. Take note of the bottles themselves; their color, their
shape. And in the labels you will undoubtedly see hundreds if not
thousands of varying colors, shapes, and sizes. Closures? The
common debate today is cork vs. screw cap. The packaging decisions
are endless and that is the current situation at hand for us.
Bottles
Bottles
come in all shapes, sizes, and colors and while there are no rules to
state which style bottle we have to use for our Pinot Noir, we
believe our wine will be best represented in it's traditional
Burgundy-shaped bottle. The Burgundy bottle has more tapered
shoulders than your traditional Bordeaux or Cabernet Sauvignon bottle
and presents a more elegant package which pairs perfectly with the
elegance of Pinot Noir.
Labels
Don't
get me wrong, I LOVED the process of creating our wine label. Being
a winemaker allows me to be creative, so this is just an extension of
that. However, once the label is designed, it doesn't stop there.
With countless options available in the printing process, it can
quickly become overwhelming. What texture should the paper have?
Matte finish or glossy? Should I add any extra techniques to make it
stand out on the shelf? Fortunately I have always had in my mind
what I wanted our label to look like so now it's just a matter of
bringing it to fruition.
Closures:
Cork or Screw Cap?
In
the past few years, one of the biggest debates in the wine industry
has been whether a cork closure is better than a screw cap closure or
vice versa. Studies have even been done to prove (or disprove)
certain myths. While I know hearing the crack of a screw cap opening
pales in comparison to the romanticism of a cork, the benefits of
having a taint-free wine that offers consistent aging, maintains our
wines flavor and freshness without the potential of getting the
dreaded “corked” bottle is the way to go.
It
won't be long now before all of these decisions have been made and
the final package has been assembled, ready to be filled with our
lovey Pinot Noir and ready to be shared with you.
