The Reveal

We want to thank you for following along this journey of creating our new wine brand. Over the last several month we have been busy selecting and designing our brand name and image, finalizing our packaging design, receiving state and federal winery approvals, creating our website, and establishing our presence on Twitter and Facebook. All of this was going on simultaneously while we monitored the progress of our inaugural release Pinot Noir!

It is with our great pleasure that we say goodbye to “X” Wines and introduce you to our wine brand... Zoetic Wines!

"What's going on?" you ask

It's been a while since our last update but that doesn't mean we've been sleeping on the job.  We have been busily preparing for the introduction of our brand but we are still waiting for a few final approvals to be completed by the federal and state governments before we make our reveal.  (These things take time.)  While we are exited to share all of this with you, we want to make sure all of the I's are dotted and T's are crossed.

We can let you know that things are progressing nicely.  The wine, the star of the show after all, is aging nicely in barrel.  The flavors continue to develop and we find ourselves enjoying it more and more with every sample we taste.  The branding and packaging is also coming along as well.  The suppliers have been selected and contracts have been signed. 

Seeing each component take shape after all these years is priceless.  We can't imagine how it will feel when the first bottles, filled with our first wine, roll off the bottling line.  Even more so, we can't wait to share it with you all.

Decisions, Decisions

I believe it was Mark Twain that said, “The clothes make the man.” What does that have to do with our wine? Everything when it comes to packaging. The next time you visit a wine shop or liquor store, spend a moment glancing over the different variations in wine packaging. Take note of the bottles themselves; their color, their shape. And in the labels you will undoubtedly see hundreds if not thousands of varying colors, shapes, and sizes. Closures? The common debate today is cork vs. screw cap. The packaging decisions are endless and that is the current situation at hand for us.

Bottles

Bottles come in all shapes, sizes, and colors and while there are no rules to state which style bottle we have to use for our Pinot Noir, we believe our wine will be best represented in it's traditional Burgundy-shaped bottle. The Burgundy bottle has more tapered shoulders than your traditional Bordeaux or Cabernet Sauvignon bottle and presents a more elegant package which pairs perfectly with the elegance of Pinot Noir.

Labels

Don't get me wrong, I LOVED the process of creating our wine label. Being a winemaker allows me to be creative, so this is just an extension of that. However, once the label is designed, it doesn't stop there. With countless options available in the printing process, it can quickly become overwhelming. What texture should the paper have? Matte finish or glossy? Should I add any extra techniques to make it stand out on the shelf? Fortunately I have always had in my mind what I wanted our label to look like so now it's just a matter of bringing it to fruition.

 

Closures: Cork or Screw Cap?

In the past few years, one of the biggest debates in the wine industry has been whether a cork closure is better than a screw cap closure or vice versa. Studies have even been done to prove (or disprove) certain myths. While I know hearing the crack of a screw cap opening pales in comparison to the romanticism of a cork, the benefits of having a taint-free wine that offers consistent aging, maintains our wines flavor and freshness without the potential of getting the dreaded “corked” bottle is the way to go.

It won't be long now before all of these decisions have been made and the final package has been assembled, ready to be filled with our lovey Pinot Noir and ready to be shared with you.